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What is the purpose of the project?
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$
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If your not sure, please just put an estimate.
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Who are the readers, viewers, and customers that your business is trying to appeal to? Tell us a little bit about them.
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What exactly are you looking for and what do you expect to have at the end of this project?
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Your companies main competition.
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Why your product(s) or company is better than your competitors.
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Do you have proof of benefits: test data, focus group reports, or client/customer testimonials?
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What limitations or constraints do you have? For example: budget, schedule, size, paper, use of color, corporate standards, or personal likes/dislikes.
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If you could choose one thing the reader/viewer would remember, what would it be?
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Tell us anything you think we should know to understand you, your business, or the overall outcome that you are expecting.
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